Hidden inside the chromosomes of millions of people are traces of ancient viruses that infected our ancestors thousands of years ago. New research on Iron Age and medieval skeletons has just provided the clearest genetic proof yet that some herpesviruses have been evolving with and within humans for at least 2,500 years.[1][2] These findings are … Read more
The public social feed is quietly dying as the centre of brand marketing. In its place, private communities on Discord, WhatsApp, Telegram, and niche groups are becoming the real engines of trust, feedback, and revenue. Public platforms still matter for discovery, but the real relationship—and the highest‑value conversations—are moving behind closed doors.futuristsacademy+1 From Megaphones to … Read more
In the 2025 holiday season, brands are increasingly channeling the Grinch—not just as a nostalgic icon, but as a symbol of financial caution amid economic pressures. With consumers facing budget squeezes from tariffs and rising costs, marketers are leveraging this ‘Grinch Effect’ to blend emotional storytelling with value-driven messaging, turning anxiety into sales opportunities. What … Read more
Anthropology is often described as the science of humanity — a field that studies who we are, where we come from, how we live today, and how we might change in the future. It sits at the intersection of biology, social science, and the humanities, giving us a uniquely holistic view of human life.[1][2] In … Read more
Is Anthropology a Good Career Choice in 2025? Anthropology has a persistent reputation as fascinating but “impractical”—great if you love people and cultures, less great if you want a stable, well-paid job. Recent data from 2024–2025 complicates that picture: the job market is more diverse than many assume, salaries are competitive in several subfields, but … Read more
Internet jokes may feel disposable, but from the perspective of cultural evolution they look a lot like living things. They are born, mutate, compete, and either go extinct or colonize every corner of the web. Meme evolution theory tries to explain this strange life of ideas using the same tools biologists use to understand genes … Read more