Mahindra First Choice Wheels transformed its used vehicle pricing business by converting messy, inconsistent data into a strategic asset through AI and machine learning, as explained by Chandra Shekhar Prasad, Head of AI Products & Solutions at Mahindra Group. The company developed a unified pricing engine called Indian Blue Book that leverages AI-driven vehicle inspections and computer vision systems to detect micro-defects, color mismatches, and structural issues with over 95% accuracy. Initially, the pricing model achieved only 80% accuracy, but through continuous feedback loops and iterative retraining cycles, the company dramatically improved performance by collecting data from multiple sources and assigning trust levels to each source based on credibility. Rather than relying on a single monolithic algorithm, Mahindra built a sophisticated approach using multiple specialized models, each aligned to the quality and trust of its underlying data source, allowing the system to dynamically decide which dataset and model to use for generating prices. The company faced significant challenges including noisy data, escalations from banks and NBFCs, and unrealistic expectations of 100% accuracy from stakeholders, but resolved these through human expert feedback combined with model predictions to ground-truth results. A critical breakthrough came from expanding data sources and augmenting the dataset with several lakhs of data points collected from diverse sources, which initially received skepticism but ultimately became the backbone of the pricing engine. The success of this initiative is reflected in the dramatic reduction of escalations from over 400 to approximately 10, demonstrating the real-world impact of data normalization and alignment strategies. Beyond pricing, Mahindra First Choice Wheels implemented AI-based computer vision systems for real-time vehicle inspection, partnered with HRTech startup Amara to enhance employee engagement, and leveraged cloud-based scalable infrastructure to support its operations. The company also associated with CamCom for AI-powered visual inspection solutions, representing a first-of-its-kind partnership in India for the used car market. This comprehensive AI strategy demonstrates how balancing data trust strategy, multiple specialized models, dynamic retraining, and human feedback creates reliable, scalable solutions that drive both financial returns and organizational learning in the competitive used vehicle market.